Perry Ellis x Macy’s Herald Square Window Installation

Marketing Challenge:

Perry Ellis sought to make a bold visual impact at Macy’s Herald Square—one of the busiest and most iconic retail locations in the world. They needed a high-traffic window display that would stand out in a competitive retail environment, capture the attention of passersby, and effectively showcase their brand campaign through a mix of print, digital, and physical elements.

Media Hounds Solution:

Media Hounds Creative partnered with Perry Ellis to design and execute a captivating window display experience at the iconic Macy’s Herald Square. Blending print, digital, and physical elements, our team brought the Perry Ellis brand to life across three distinct window scenes. Using campaign assets and creative direction, we developed a bold visual statement featuring printed SAV graphics, custom partitions, styled mannequins, and a striking 2x2 video wall of ultra-thin bezel 60” displays. From concept to completion, Media Hounds Creative handled the full design and production—delivering a show-stopping installation at one of the busiest retail locations in the world