Why Videography is Essential in Today's Marketing World

Whether you are selling a service or a product, a well-strategized marketing campaign is crucial for your business' success. In today's world, that means building a website optimized to direct as much web traffic as possible to your business. Successful digital marketing involves numerous components, from on-site SEO, to social media engagement, to email marketing.

Another equally important component exists in the form of videography. Unfortunately, many business owners still don't understand how impactful videos can be. This article takes a closer look at five key ways that videography improves a marketing campaign, and ultimately leads to a more successful business.

1. Better Conversions and Sales Rates

The most important thing to realize about incorporating videos into your website is that this strategy will ultimately strengthen your bottom line. This is especially true for videos embedded in your website's landing page. In fact, according to one study, such videos can improve a business' conversion rate by as much as 80 percent.

Of course, conversion rate doesn't just include sales — it also includes any website visits that result in phone calls, emails, or other forms of contact. Fortunately, videos have an almost equally powerful effect on your sales rate alone. One survey found that a staggering 74 percent of respondents ended up buying products after watching a related video.

2. Video Fosters Brand Trust

One of the main reasons why videography proves so effective when it comes to boosting conversions and sales is that videos make a great way to build trust. As a time-based media, video allows you to do something that other forms of marketing cannot: tell stories. In the process, you can engage your customers emotionally and intellectually, thus fostering the kind of trust that ensures greater long-term loyalty.

3. Google Rewards Websites with Videos

Another benefit of videography is its outsized impact when it comes to SEO. The goal of SEO is to ensure that potential customers find your website as quickly as possible when entering related keywords into a search engine like Google. Google determines search results according to a complex algorithm that quantifies a website's relevance.

Much of the digital marketing world centers around improving a website's SEO. And as it turns out, video is one of the most effective ways to accomplish that goal. In fact, one recent study revealed that including a video on the landing page of your website can improve your chances of landing on the front page of Google results by up to 53 times.

4. Mobile Users Respond Strongly to Video

Video consumption has been on the rise in recent years, and smartphones play a huge role in that trend. For instance, YouTube has reported that they enjoy a 100 percent rise in mobile video consumption every single year. Those numbers are drastically higher than the corresponding numbers for desktop computer users.

As the world increasingly absorbs content through their phones, smart companies have begun to make videography the cornerstone of their marketing campaigns.

5. Videos Make Explanations Easy

The more complex the product or service you sell, the more important video content becomes. Explaining difficult concepts or designs in writing can be difficult. Moreover, customers often lose interest or become discouraged when faced with extensive sections of text. Conversion and sales rates often plunge correspondingly.

A video offers a far easier — and more engaging — way to explain your service or product. So-called explainer videos also make a great way to introduce your company and outline core values. Of course, not just any video content will succeed at explaining your business. To prove effective, the video must be carefully conceived and edited.

For more information about what it takes to craft video content that can improve your business' success, please contact the industry experts at Media Hounds.