Forget Me Not: Utilizing Promotional Products for Your Brand
What is a marketing department to do in order to build their brand and draw in customers when there are so many marketing methods to choose from? Well, it may come as a surprise, but one of the best ways that you can keep your brand in the forefront of customer's mind is through a very old-school method of marketing: promotional products.
As Business.com rightly points out, "In today's business world, brand recognition is vital to the overall success of a brand." Therefore, keeping your brand in the forefront of customer's minds is of the utmost importance, because as Business.com goes on to mention, "studies have concluded that a majority of consumers prefer doing business with a brand that they know and trust, even if their prices are higher than a less popular competitor."
With that in mind, let's take a look at a few of the key benefits that promotional products can have when it comes to marketing your business.
Promotional Products Appeal to All Customers
Promotional product might be perceived as only being an effective marketing tactic when it comes to drawing in new customers. However, the truth is that they can also go a long way toward building the reputation of your brand with existing customers too.
Promotional Products Can Help Reach Your Target Audience
Even an item as small as a keychain or a pen can go a long way toward building brand recognition and generating customer loyalty. Some popular promotional products that you might want to consider distributing include:
Keep in mind, however, that in order for promotional products to be effective, you need to get into the minds of your customers to learn the type of promotional products that they want the most.
The possibilities are endless when it comes to choosing the appropriate promotional product to distribute, so take the time to review any buying personas that you might have created to learn the kind of item that is best suited to your customer segment.
Promotional Products Are Inexpensive
When it comes to your marketing budget, it may seem like every avenue either costs your company a lot in time, effort, or cash. Promotional products, however, are remarkably inexpensive items to add into your marketing mix. Another benefit is the fact that they require very little effort while simultaneously generating a substantial amount of brand recognition.
Promotional Products Make Your Company Stand Out
Nearly every company pursues the same-old, same-old marketing methods, but not all of them think to add promotional product into their bag of marketing tricks. For this reason, you can really do a lot to set your brand apart from the pack by distributing promotional products. By handing out items that your customers can actually use in their everyday lives, you'll be able to keep your company in the forefront of their minds every time they reach for, and make use of, these useful items. The same can't be said about a boring old business card.
Promotional Products Have a Long Shelf Life
In this digital age, there are many ways to market your business. From Facebook to sending tweets, it seems like there are an endless stream of ways to stay in touch with customers. However, as beneficial as digital marketing may be, it can be somewhat fleeting. After all, a tweet that goes viral today can easily be forgotten tomorrow.
Conversely, recipients of promotional products tend to keep them for a long time and, through this prolonged exposure, your brand becomes more and more memorable.
Giving Away Promotional Products Is a No-Brainer
So, the next time you're putting together a marketing plan, be sure to keep in mind just how effective promotional products can be. After all, in the opinion of Inkwell Global Marketing "The power of promotional products for branding is second to none and should never be left out of your marketing strategy."
Contact Media Hounds today to learn more about how our group of professionals can help you to take your marketing initiative to the next level so that you can make your brand more memorable while generating real results for your company.