Transforming Print To Dynamic Digital Signage
The transformation from traditional print to digital signage was an evolution destined to occur. This technology possesses a plethora of benefits, unattainable when utilizing traditional print. Some of the most important benefits being that it saves time, money (overtime), and is future proof, as opposed to traditional marketing tools, such as brochures and posters. While, initially, it took time for companies to justify making the switch to digital signage, once business owners truly understood the benefits long term, the implementation of the technology became a no brainer.
Here are the top three reason as to why it is time to switch from traditional print to digital signage.
While business owners, at first, may see purchasing a digital signage unit as an unjustifiable expense, especially in comparison to the cost of print; they often forget to incorporate the true costs associated with the latter. Once you calculate the cost of the printing process ( i.e., planning, graphic design, labor, printing, delivery, rinse and repeat), the price gap between the two methods begins to shrink. When you consider those costs and multiply that number by the number of marketing campaigns a business runs per year, then multiply that by the average lifetime of a business, the cost begins to exceed those connected with digital signage.
Although digital signage costs, initially, are higher than traditional printing, the cost over time dramatically decreases, due to the long-lasting display units, and the easily interchangeable graphic design and content processes.
As stated above the implementation of the content presented on digital signage displays is a much quicker process than the completion of traditional marketing materials, such as posters and brochures. The lifespan of content concerning the relevance of the information is usually short-lived, and after a few months, or even weeks requires the dumping of the material and the initiation of the next cycle of the printed content to be planned out and created. That process usually takes a meaningful period of time and limits the number of potential eyes that could be viewing the content. With digital signage, as soon as the content expires in relevance, it can be immediately swapped for fresh material.
The duration in which a business owner waits to change the content embedded within the display is solely reliant on that individual. If a business owner employs someone in-house, who's capable of creating unique content, then they have a lot more control in the roll-out of the material. Or, if a company is outsourcing content creation to a third-party, a business owner can set a schedule for when he expects to deploy new campaigns, equaling just as much control.
It's common for business owners to question the necessity of purchasing a digital signage unit when they can simply purchase an HD monitor and save a great deal of money. While they are right in regard to the cost, television monitors are far less equipped to properly display digital signage applications, which equates to less than ideal imagery and a waste of money. Commercials digital signage displays from a reputable vendor allow for pristine, eye-catching visuals, while also being better equipped to handle the physical burden of constantly running content. This is due to the hardware contained within the digital signage displays, as it allows content to run properly as opposed to TV monitors that are more prone to overheat and showcase imperfections on the screen.
At Media Hounds, we work with you to implement a strategy centered around the utilization of digital signage units, with the purpose of helping you reach your marketing objectives. To learn more the impact digital signage can have on your business, give us a call at 646.355.0739, or visit us at Media Hounds to schedule a meeting with our team professionals today.