What Is Your Story? Telling Customers a Story Through Visual Brand Marketing
According to creative agency experts; "storytelling is one of the most powerful ways to breathe life into your brand." In fact, telling a story about your products or services appears to be imperative to your marketing strategy and it keeps your customers engaged. Using images can also:
• Create messages that resonate with your audience
• Quickly keep your customers attention
• Connect with your customers on an emotional level
Surprisingly, (62%) of B2B marketers have rated visual marketing as an effective content marketing tool. In a HubSpot survey, (54%) of consumers wanted to see more video content from a brand or business they support. So, how can your business use visual marketing storytelling to successfully tell a story about your brand?
Visual Marketing Storytelling: Tell A Story About Your Brand
Understand Your Audience
The first step in telling your brand story is knowing and understanding your audience. The more information you have about your customers the better. Eventually, your brand story should solve a problem or simplify the lives of your customers.
Establish Your Brand Among Your Audience
After targeting your site visitors, position your brand among your audience. You should have a positioning statement that will be at the heart of your brand story. A strong positioning statement will help you capture your customers emotions.
Once your brand story has been positioned, appeal to your audience and captured their emotions. Your business will know when your audience has latched on to your brand and so will your audience. The steps used to tell a story through your positioning statement include:
• For (your target audience)
• Who (statement of their need or opportunity)
• (Your product name) is a (product category)
• That (statement of a key benefit)
• Unlike (your competitive alternative)
• (Your product name) (its primary differentiation)
Find Your Brand Hero
According to marketing experts, every brand story needs a brand hero. If you want customers to take action, establishing a connection through your visual marketing is the key. Your brand hero should be able to prove to your customers your product works, solves a problem, or simplifies their lives.
If your brand is telling a story your customers can agree with, word-of-mouth from your audience is one of the quickest ways to increase your website visitors.
Visually Market Authenticity
Nobody likes being manipulated and the same is true for your visual marketing story. If you're not authentic, your audience won't resonate with your story. Your brand story should capture the true value of your brand. In fact, the words you're using, the aesthetics, palettes, and colors should also be authentic.
For example, cheesy stock photos will do very little to convince your audience of your authenticity. Be creative and find out what's trending or decide that your brand story will go above the current trends and try something more innovative.
Tell Your Story to Be Shared
Social media has a large target audience that caters to visual marketing. Tell a story that your audience will want to share among their social media networks to generate new leads. By sharing your visual content, your customers have proved they've been able to identify with your brand. Capturing their emotions through your visual storytelling will force them to rethink your brand and look forward to what you come up with next.
Bottom line: Storytelling with visual marketing can generate more leads and higher conversion rates for your brand.
You're invited to contact us at Media Hounds to discuss visual marketing for your business today! At Media Hounds we, provide a marketing solution across all media.
Media Hounds Creative
"How to Tell A Brand Story with Love"