Are Interactive Kiosks Growing in Popularity?
The simple answer is yes.
Interactive kiosks are growing in popularity across many industries, due to the opportunities they provide for business owners looking to boost their efficiency by fine-tuning their operational processes in the pursuit of enhancing employee productivity and their customer's experience. As more businesses look to incorporate this technology into their brick-and-mortar establishments, the benefits of interactive kiosks are becoming undeniable.
Some of These Benefits Include:
Boost Business Efficiency – Interactive kiosks have become known for their ability to improve company efficiency. This is due to the machines unrestricted hours of operation, and consumer utilization. When we combine the unlimited access to interactive kiosks and the technology's ability to perform tedious, mundane tasks, repeatedly, and always to perfection, we get a tool that can help take the efficiency of a business's operational processes to its next phase.
Boosts Customer Service – Interactive kiosks work to enhance customer service by performing a host of simple tasks, such as printing out reservations, taking orders at restaurants, providing answers to customers frequently asked questions, and much more. This technology helps fulfill customers wants and needs conveniently and efficiently, providing a frictionless experience.
Reduces Business Expenses – This technology allows businesses to personalize a customer's experience by giving them the option to create/sign in to an account via a kiosk, enabling access information regarding a business, such as inventory (available and unavailable). This then leads to the freeing up of employee time to focus on more important tasks that require human attention.
Increases Sales – Another benefit to incorporating interactive kiosks in sales establishments, such as shops and stores is that they help boost sales. This is done by exposing customers to the entirety of a business's catalog, which increases the odds of them seeing a good that they weren't necessarily looking to purchase, but since they saw the item became interested. Interactive kiosks also allow businesses to upsell and cross-sell goods, by suggesting complementary item's that a customer has a high probability of purchasing.
Boost Job Satisfaction – This is the result of an accumulation of benefits associated with the implementation of this technology. For employees hired, due to a specific skill set, kiosks can extract tedious tasks out of their daily routine, allowing them to focus on the work that directly coincides with their talents. When employees are allowed to focus on the work that they were hired and enjoy doing, it has been shown to boost their productivity and morale.
Improves Customer's Buying Experience's – Interactive kiosks simply create a frictionless buying experience for customer's, making them more inclined to spend higher amounts per purchase and return to said establishment to buy more. The key to the frictionless process is the user-friendliness of the technology.
Helps Business's Understand Consumer Behavior – Out of all the benefits, the enhanced understanding of consumer behavior is what makes this technology such an asset to businesses who use it. Essentially, interactive kiosks provide businesses with advanced customer analytics regarding purchasing habits, which can then be used to restructure their inventory with the goods customer's want and need.
Taking all these benefits into account, it is obvious to see why interactive kiosk units are on the rise in establishments ranging from stores, restaurants, outlets, and so on.
At Media Hounds, we pride ourselves on providing businesses with the equipment and strategies needed to help them reach their company objectives. To learn more the impact technologies, such as interactive kiosks can have on your business's bottom-line, give us a call at 646.355.0739, or visit us at Media Hounds to schedule a meeting with our team of professionals today.