The Importance of Merging Print and Digital Media

Merging Print and Digital Media for Business Productivity

Media is an essential tool for any business. In today's society, customers look for a variety of resources to establish a repertoire with your enterprise. Media is indeed a powerful tool that can help businesses accomplish their marketing strategy and send their business moving in the right direction. In fact, when your business is looking for a strategy to enhance their marketing goals or bring visibility to their brand, print and digital media are a great way to achieve those goals. When print and digital media are combined, they are a powerful tool for any business and can meet the demands of almost any budget. 

What Is Print Media

Print media is a traditional form of advertising and has proved to be an astounding form of reaching a specific audience for decades. More importantly, print media allows you to reach your target audience. Businesses and advertisers will agree that print media has remarkable staying power and can often times, create a loyal following. According to Statista online, print media  expenditures in 2018 reached $24.66 billion meaning over 2/3 of Americans still read and relate to print media. However, one of the disadvantages of print media is their inability to strategically reach a global industry. Forms of print media include: 

  •  magazines 

  • leaflets 

  • newspapers 

  • banners/posters 

  • graphics 

What Is Digital Media 

Digital media focuses on the advantages of technology. Digital media combines internet technology and content that can be read over an electronic device including your PC, smartphone, or tablet. Businesses use the latest technology features to expand their brand and engage their prospective customers or clients. Digital media has proven to be a valuable asset for small businesses competing with larger corporations. Best of all, digital media allows you to reach a global audience at a competitive price. Digital media includes:

  • text

  • graphics

  • audio/video 

  • social media

  • digital signage

How Does Print & Digital Media Work Together 

Print media has a proven track record, but combined with digital media it gives your business maximum exposure.  In fact, when they're combined, they present a wider platform for customer interaction. Increased customer interaction gives you the benefit of finding out firsthand from your customers what forms of advertising is working for your business and which ones aren't. Dual media gives your business a solid marketing strategy. For example, print media can target selective customers while you network your business to a larger audience with print media in digital form. 

For example, successful print media can be transformed to digital media and be used on social media platforms to expand your marketing campaign. You can also send out direct mail print media and invite customers to your website (digital media) for additional incentives. With over 3.9 million people using the internet, your print media combined with digital technology has the potential to reach 2 out of every 5 online users. More importantly, your business is utilizing media that will help small and medium size corporations save a tremendous amount of overhead costs. 

What Are The Benefits Of Media Hounds 

Media Hounds focuses on creative integrated marketing tools. We take pride in conceiving, designing, and executing innovative visual marketing. Our visual messaging system focuses on delivering our customers a solid ROI. Each customer is given individualized services that is tailored and customized to their business needs. Our customers are given a unique design platform that is all inclusive of their precise marketing goals. As industry leaders in marketing, our specialty services include:

  • creative services

  • custom dynamic displays 

  • memorable messaging 

  • pop-ups 

  • immersive engagement 

and much more...

You're invited to contact us at Media Hounds today. We build lasting relationships with amazing clients. 


Supplemental Resources: 


Media Print Statistics


Online Users Statistics