Why Visual Marketing Is an Integral Part of Your Brand

Visual Marketing’s Value in Branding Your Business

An effective marketing strategy can make or break a business. There are many different paths your business can take to promote its products, services, and ultimately the brand. Many companies put a great deal of focus on creating quality, SEO rich blog posts and rightfully so. However, there's another marketing strategy worth a second look; visual marketing. Visual marketing is so powerful, that most of us respond to it on a daily basis and don't even realize it. Let's take a closer look at visual marketing and why it is crucial in building and promoting your brand. 

What is Visual Marketing?

Visual marketing is a strategy that takes advantage of visuals aids to market services, promote brands and connect with both current and potential consumers. Examples of visual marketing include but are not limited to:

  • Pictures

  • Videos

  • Infographics

  • Slideshows

  • Diagrams

  • logos

  • signs

These are just a few examples of the most popular visual aids used. Anything that can help connect a message to written content is beneficial as a visual marketing strategy.

Why Is Visual Marketing an Effective Marketing Strategy?

It is no secret that consumers are visual learners. A catchy visual aid, such as a video or picture is more likely to catch our attention than a paragraph of words. It's just a fact that most of us can remember something we have seen for far longer than words we've read on a page. Visual aids are:

  • Appealing to the eye

  • More likely to convey the intended message in a shorter amount of time

  • More memorable

One of the main problems with solely relying on written content is that in this fast-paced world, most people do not have the time to sift through huge blocks of text to find meaningful information. Visuals are interpreted and absorbed much quicker and more efficiently.

Statistics on Visual Marketing

The power of visual marketing is shown through and backed up by statistics. The most compelling statistics include:

  • Readers are 80 percent more likely to read an article that has colorful visuals.

  • 3 days later, readers will retain 65 percent of the information when visuals are utilized.

  • Content with visuals receives 94 percent more views than pieces that do not contain visuals.

These statistics should come as no surprise when you take a moment to think of yourself as a consumer. Let's take Facebook for example. Most people, scroll through their news feed and only pause on stories for a couple of seconds at most. You may pause to watch an interesting video or see a fun picture, but you aren't going to take the time to read a large block of text. This is true of most consumers across all marketing mediums. Pictures speak volumes in a split second.

Why Does Your Brand Need Visual Marketing in its Marketing Strategy?

Building your brand is important when it comes to:

  • Making your products and services easily recognizable

  • Setting consumer expectations

  • Building a reputation for quality and reliability

Visual marketing is a crucial component in your strategy to build your brand. Visuals allow consumers to understand who you are, your personality, and what you offer. The logo, for instance, is one of the most important components of any visual marketing strategy. It is the first way consumers recognize your product and your brand.  

Your Partner in Marketing Solutions

Choosing the right partner for developing your marketing strategy makes all the difference. Media Hounds is the New York leader in visual marketing solutions for your business. With decades of experience, our creative team is dedicated to providing marketing solutions tailored to fit your brand's voice. Visit our website to learn more or give us a call at 646.355.0739 and let us help you create an effective marketing strategy.